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Showing posts from November, 2018

The Dream of Hope

Bringing Hope to At-risk Kids and Families Zona de Esperanza or Hope Zone is an organization branched out of Youth With A Mission in Baja California, Mexico. Years ago, they started to work with at-risk kids and families in the heart of Tijuana.   Throughout the years, they have been able to provide help and support to many children in the area, and through that, also connect with their families. I was honored to help design the logo for what it is known as " Los NiƱos de la Zona " or Zone Kids. But as the years passed, more and more needs were being met, and they began to invest in mothers, fathers, and also the teens who started to come. Not long ago they were able to lease a building in the area to use as the main center to provide these services for the community. It was then when they realize that they needed a broader name. And that's how Hope Zone came to be. Zona de Esperanza is now the main umbrella under which all other groups will fall, with the primary

Every Little Thing Counts

Believe With Us & Ellianna's Story . Most of you probably noticed I was managing a t-shirt fundraiser campaign the last few weeks. It is an initiative to help a family of close friends whose baby girl named Ellianna has been diagnosed with Leukemia. Cancer is not unknown to us. I can probably guess that more than 50% of us knows somebody that has been affected or is currently fighting it. And, as with many other health issues as this, it is always hard to know how to respond and see how one can be of help. In the midst of feeling frustrated of my incapacity to change their situation, I realized that every little thing counts. I may not be able to change Ellianna's current health conditions, but I do have the opportunity to join them and give myself to her and her family during such challenging season. This is how the "Believe With Us" campaign started. It was the desire of giving  by using my talents to create a venue that would include others in helping Ellian

The Stories behind the Designs

THE STORIES BEHIND THE DESIGNS   It is more than just work. Welcome to Macarena White Blog! Here you will be able to find and read the story behind the designs. I love creating and providing graphic services, but one of my favorites parts is that I get to join in and part take in some pretty awesome stuff! So, on this blog, you will get to experience the "behind the scenes"; you will learn about the project and the goal or purpose of that design and how it will impact and accomplish its specific purpose. Most importantly, you will hear me share about these small businesses, non-profit organizations, groups or particular people for whom I get to create. Think of it as "free marketing". After all, we are all pretty unique and special people and we are working, one way or the other, on shaping the world we live in. Join me and I assure you, you will not regret it! For it is much more than just work, it is about people. And people make this world a pre